The email marketing is different from Spam because it works through a process called Opt-in. In this process, your email will be send only to those who want to get it, avoiding to put your company's image at risk. Is also a nice advantage to the customer to be able to stop receiving this email whenever he decides to.
It is a channel of communication very important to establish, maintain and create healthy relationships with your customers. It allows you to send thousands of emails through just one click, it allows you to analyze and get statistics of how many people received it, how many clicked on your link, how many visited your Website, among other informations that allows you to improve and to better target your audience.
It is a simple, fast and efficient way to communicate with your customers and an essential tool to a good marketing strategy nowadays.
Being interactive, easy to target, customized and very communicative becomes a completely safe investment with great return possibilities.
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