It consists in a set of visual elements such as logos, colors, typographies, which when observed by the consumer, remits immediately to your company. Intends to convey the companie's ideas and values, in order to captivate and gain confidence of the potential consumers.
It presents and defines the characteristics of a certain identity, such as colors, typography, concept and how it behaves in the different supports of Communication. It's essential that your brand follow a standard that allows it to be easily recognized.
First it's necessary to know the target audience that we want achieve, and for this, is done a market analysis of cultural habits and social aspects of the company in order to create an image that fits with our client's goals by differentiating him of its competitors and approach him to its target audience.
It's a set of elements that contains your identity, such as, business cards, gifts, envelopes, folders and several other possibilities. It's also a way to presenting your brand to your customers. Have a strong image and consistent approach allows you to stand out in the market.
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